About
Our Mission
Why We’re Different
- We prioritise you. Your experience, safety, and satisfaction are at the heart of everything we do.
- Our team is made up of passionate pool enthusiasts and professionals who offer honest advice and personalised guidance.
- Unlike large retailers, we focus solely on pools and related accessories, ensuring in-depth product knowledge and a highly specialised offering.
Making Pools Affordable for Every Home in the UK
Welcome to Affordable Pools, where our mission is simple: to bring the joy of pool ownership to everyday people across the UK—without the luxury price tag.
Founded on the belief that swimming pools should be accessible, enjoyable, and built to last, we’ve built a brand that combines affordability, quality, and exceptional service. Whether you’re a first-time buyer or looking to upgrade your garden, we’re here to help you dive into your dream lifestyle.
Our Story – How It All Began
It all started with a summer heatwave, a paddling pool that deflated within a week, and a realisation: Why are there so few reliable, affordable pool options in the UK?
From that moment, we made it our mission to create a solution. We searched the globe for quality manufacturers, tested products in UK gardens, and built relationships with suppliers who share our commitment to value and performance.
What started as a small family-run venture has now grown into one of the UK’s most trusted online destinations for swimming pools and accessories—with thousands of happy customers and glowing reviews.
Our Vision
- Making pools a practical option for homes of all sizes
- Offering long-term value with durable, easy-care products
- Building a community of pool lovers who inspire one another
A Business with Heart
- UK-based installers and small businesses
- Sustainable pool products with reduced environmental impact
- Honest pricing with no gimmicks or confusing upsells
Meet the Team
We’re a close-knit team of pool enthusiasts, outdoor lovers, and product experts. Every person on our team—from our warehouse staff to our customer support crew—is passionate about helping you create something amazing in your own backyard.
We’re always here with a friendly voice, ready to help you choose the right pool, troubleshoot a filter, or get ready for the summer season.
Join the Affordable Pools Community
- Share your pool pics with us on Instagram & Facebook
- Join our seasonal giveaways & contests
- Read our customer stories on the blog
Our Pool. Your Way. Affordable.
We’re proud to be a UK-based company that’s changing the way people think about pools—from a far-off dream to a fun, affordable reality.
Ready to make a splash?