About Affordable Pools

About

Affordable Swimming Pools, Backed by Real UK Experience

Affordable Pools supplies fibreglass and in-ground swimming pools across the UK, helping homeowners create practical, low-maintenance outdoor spaces without the complexity of traditional pool builds.

Our team manages product selection, delivery coordination and installation support, ensuring each project runs efficiently from enquiry through to completion.

At Affordable Pools, we specialise in supplying high-quality fibreglass and in-ground swimming pools to homeowners across the UK.

Our Experience

We’ve helped customers across the UK transform their outdoor spaces with modern, low-maintenance swimming pools designed specifically for British gardens.

Fibreglass pool supply and installation support
Pool sizing, layout and garden suitability
Heating, filtration and maintenance systems
Fast-install pool solutions

Why Choose Us

We’re not just selling pools — we help customers make informed decisions based on real-world experience.

UK-based showroom and support
Practical, install-ready pool systems
Guidance from enquiry through to completion
Specialists in fibreglass pool solutions

Our Showroom

Our UK showroom gives customers the opportunity to view pool options, discuss installation and speak directly with our team before making a decision.

Trusted Across the UK

We’ve worked with homeowners across the UK, delivering pool projects in locations including Leicester, Cheshire, Essex and beyond.

Meet the Team Behind Affordable Pools

Our experienced UK-based team supports customers at every stage, from product advice and sales through to logistics, delivery, website support and aftercare.

Craig Nicholls

Owner / CEO

Craig founded My Pool Direct after building extensive experience in sales, management and product distribution. He remains hands-on, ensuring both private and trade customers receive a high level of service and support.

Lynne Denton

Sales Manager

Lynne leads customer enquiries with a clear, friendly and efficient approach. She ensures every customer receives the right advice and a smooth experience from initial enquiry through to completion.

Karen Pepper

SEO, Website & Customer Support

Karen supports supplier coordination, logistics, website management and SEO. She also works closely with customers, ensuring accurate information and strong communication throughout the process.

Tracy Bullock

Social Media

Tracy manages social media, creating engaging content and helping strengthen the brand’s online presence. She plays a key role in showcasing projects and interacting with customers.

Renata

Logistics Specialist

Renata coordinates deliveries and manages transport schedules, ensuring every pool and product arrives safely and on time with clear communication throughout.

Simon Steptoe

UK Logistics

Simon manages UK distribution using specialist vehicles with crane lifts, ensuring safe, reliable delivery even for complex access locations.

Balbinda Panesar

Web Developer

Balbinda supports the website and technical development, ensuring everything runs smoothly and continues to deliver a strong user experience.

Affordable Pools by the Numbers

At Affordable Pools, our experience and customer-first approach are reflected in everything we do.

UK-wide delivery network
Reliable distribution across the UK, including specialist handling for larger pool installations.
Dedicated in-house support team
From initial enquiry to aftercare, our team is on hand to provide clear, practical guidance.
Fibreglass pool specialists
Focused on durable, low-maintenance solutions suited to modern UK homes.
Award-winning service
Recognised by industry bodies for quality, service and customer satisfaction.
Combined industry experience
Bringing together expertise across sales, logistics, installation support and digital systems.

Our Story – How It All Began

It all started with a summer heatwave, a paddling pool that deflated within a week, and a realisation: Why are there so few reliable, affordable pool options in the UK?

From that moment, we made it our mission to create a solution. We searched the globe for quality manufacturers, tested products in UK gardens, and built relationships with suppliers who share our commitment to value and performance.

What started as a small family-run venture has now grown into one of the UK’s most trusted online destinations for swimming pools and accessories—with thousands of happy customers and glowing reviews.

Our Vision

We believe everyone should enjoy the health, happiness, and luxury that comes with owning a pool. Our vision is to become the UK’s #1 name for affordable, dependable pools, backed by honest advice and exceptional service.

We also offer a free consultation service to help you plan your pool journey with confidence.

A Business with Heart

At Affordable Pools, we’re more than just a store—we’re a team of real people who care about your experience. Every product we stock is chosen with you in mind: families with kids, first-time buyers, fitness lovers, landlords, and outdoor enthusiasts. We also support:

Meet the Team

We’re a close-knit team of pool enthusiasts, outdoor lovers, and product experts. Every person on our team—from our warehouse staff to our customer support crew—is passionate about helping you create something amazing in your own backyard.

We’re always here with a friendly voice, ready to help you choose the right pool, troubleshoot a filter, or get ready for the summer season.

Join the Affordable Pools Community

We love seeing how our customers bring their pool dreams to life. Be part of a growing community:

Our Pool. Your Way. Affordable.

We’re proud to be a UK-based company that’s changing the way people think about pools—from a far-off dream to a fun, affordable reality.

Ready to make a splash?

Explore our products, speak with a pool advisor, or request a brochure today.

About