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About Affordable Pools

Pools made
simpler.

We believe owning a beautiful swimming pool should feel exciting, not overwhelming. Affordable Pools brings together carefully selected pool designs, straightforward pricing and knowledgeable support to help make your project simpler from the very beginning.

Quality Pool Designs
Straightforward Pricing
Nationwide Delivery
Expert Guidance
Our Approach

Making pool ownership
more attainable.

A beautiful swimming pool shouldn't have to feel complicated or out of reach.

Affordable Pools was created to offer a simpler way to find the right swimming pool for your home. We focus on carefully selected designs, clear choices and practical guidance, helping you understand what works for your garden and your budget.

From choosing the right size and style through to preparing for delivery, our aim is to make the process easier to understand and give you the confidence to move your project forward.

Our Focus Quality without unnecessary complexity
Our Approach Clear, straightforward guidance
Our Goal A pool that works for your home
Meet the Team

People who know pools.
And are here to help.

Our UK-based team supports customers behind the scenes and throughout their pool journey, bringing together sales, customer support, logistics and digital expertise.

Craig Nicholls
Owner / CEO

Craig Nicholls

Craig founded My Pool Direct after building extensive experience in sales, management and product distribution. He remains hands-on, helping ensure private and trade customers receive a high level of service and support.

Lynne Denton
Sales Manager

Lynne Denton

Lynne leads customer enquiries with a clear, friendly and efficient approach, helping customers understand their options and enjoy a smooth experience from their initial enquiry onwards.

Karen Pepper
B2B Consultant & Website Support

Karen Pepper

Karen works with our B2B customers, providing practical guidance and support across trade enquiries and ongoing relationships. She also supports the Affordable Pools website, helping keep product information clear, accurate and up to date.

Tracy Bullock
Social Media

Tracy Bullock

Tracy manages our social media presence, creating engaging content, showcasing projects and helping customers discover more about our pools and the possibilities for their own outdoor space.

Renata
Logistics Specialist

Renata

Renata coordinates deliveries and transport schedules, helping make sure each pool and product reaches its destination safely with clear communication throughout the delivery process.

Simon Steptoe
UK Logistics

Simon Steptoe

Simon supports UK distribution using specialist vehicles and lifting equipment, helping coordinate the safe and reliable delivery of swimming pools across the country.

Balbinda Panesar
Web Developer

Balbinda Panesar

Balbinda supports the technical development of our website, helping keep everything running smoothly and continually improving the online experience for our customers.

Start Your Pool Journey

Let's find the right
pool for your garden.

Whether you already have a pool in mind or you're just beginning to explore the possibilities, our team can help you understand your options and decide what works best for your space.

Talk to Our Team → Friendly, practical advice with no unnecessary complication.
Behind Affordable Pools

More than a pool.
It's what comes with it.

Take a closer look at Affordable Pools and discover the experience, people and approach behind the service we provide to customers across the UK.

Discover the people and experience behind Affordable Pools.

Watch the Film
Why Affordable Pools

A simpler way
to choose your pool.

Buying a swimming pool is a big decision. Our approach is to make that decision easier, with a carefully selected range, straightforward information and people you can speak to when you need advice.

The Collection

Pools chosen with purpose

A considered collection of contemporary swimming pools offering different sizes, styles and proportions for modern British gardens.

Pricing

Clearer from the start

Straightforward options help you understand what you're considering and plan your pool project with greater confidence.

Our Team

Real people to talk to

When you have questions, our team is here to explain the options and provide practical guidance without making things unnecessarily complicated.

Nationwide

Delivered across the UK

We coordinate the supply and delivery of swimming pools to homes and projects throughout the UK, keeping you informed along the way.

Beautiful pools, straightforward choices and the support to help you move forward with confidence.

Talk to Our Team →
Ready When You Are

Your pool starts
with a conversation.

Whether you already know which pool you want or you're still exploring the options, our team is here to answer your questions and help you take the next step with confidence.

Request a Quote → Friendly, practical advice from our UK-based team.
Advice Talk through your options
Planning Find the right pool for your garden
Delivery Available throughout the UK